pay dirt

Marketing at its finest. Have some old, white bastard stand next to your product and slap it on a poster. Voila! $600 million instantly appears in the bank accounts of everyone involved. They really should do this much more. I'm envisioning a blockbuster Bob Dole/Bowflex collaboration.

granny ops

Statistically, you're more likely to die at the hands of an angry octogenarian driver than in a plane crash. Trust me: I'm an Internet personality.